P&G (PG) to Face Lawsuit Over Kids’ Crest Packaging

Snack-Sized Version:

Procter & Gamble (PG) faces a lawsuit over its Kids’ Crest toothpaste packaging. A U.S. District Judge ruled that parents can sue the company. The lawsuit alleges P&G misleads consumers about proper toothpaste dosage by showing a full strip on the box. P&G sought a dismissal, but the court allowed the case to proceed. Separately, P&G shareholders recently approved the company’s 2025 Stock and Incentive Compensation Plan. This new plan, detailed in an October 14 press release, allows P&G to issue up to 175 million shares for equity awards.

Related Company News

P&G (PG) Beats Earnings, Analysts Stay Cautious

October 26, 2025

Analyzing Procter & Gamble’s Recent Insider Trading

October 15, 2025

Unwrap Procter & Gamble’s Current Market Position

October 9, 2025

Procter & Gamble Sees Major Stake Increase

October 6, 2025

Read the Full Meal:

Procter & Gamble (PG) is facing a significant legal challenge. A federal judge ruled the company must respond to a lawsuit over its Kids’ Crest toothpaste. Parents allege the packaging misleads them about safe dosage amounts for children. The court’s decision allows the consumer protection case to proceed. This development puts P&G’s marketing practices under legal scrutiny. The consumer goods sector often faces such lawsuits. Meanwhile, P&G also confirmed corporate updates from its annual meeting.

Details on the Crest Lawsuit

• The Claim: Parents allege Kids’ Crest packaging is misleading. It shows a full toothpaste strip, not a pea-sized amount.
• The Risk: The lawsuit links this imagery to health risks. Specifically, it cites the risk of fluorosis from over-ingestion.
• P&G’s Argument: P&G tried to dismiss the case. It argued its dosage instructions are clear and are protected by federal law.
• The Ruling: A federal judge rejected P&G’s motion. The court allowed the consumer protection claims to proceed.

Shareholder Meeting Updates

In other news, P&G held its annual shareholder meeting in October. Shareholders approved the 2025 Stock and Incentive Compensation Plan. This plan allows P&G to issue up to 175 million shares. These shares are for equity-based awards like stock options. In addition, shareholders reelected all board director nominees. Each nominee will serve a one-year term.

Quick links

• Official source: Shareholder Meeting Results
• IR hub: Events & Presentations · Filings
• Our coverage: Procter Gamble Earnings Beat Analyst Ratings · Procter Gamble

Why this can matter for PG holders

• Litigation Risk: This lawsuit could lead to financial damages. It also creates a legal precedent for P&G’s other consumer brands.
• Brand Reputation: Allegations of misleading marketing for children’s products can harm consumer trust in the Crest brand.
• Governance: The new 175M share plan aligns employee incentives. However, it also represents potential dilution for current investors.

What to watch next

1. Case Filings: Monitor court updates as the Crest lawsuit moves into the discovery phase.
2. Stock Plan 8-K: The SEC filings detail the full terms of the 2025 incentive plan.
3. Brand Performance: Watch P&G’s next earnings report for any impact on the Health Care segment or comments on litigation.

Mini FAQ

What is the P&G lawsuit about?
Parents are suing, claiming Kids’ Crest packaging misleads them to use unsafe amounts of toothpaste for children.

Did P&G shareholders approve the new stock plan?
Yes, shareholders approved the 2025 Stock and Incentive Compensation Plan, authorizing up to 175 million shares.

What did the judge rule in the Crest lawsuit?
Judge Jorge Alonso denied P&G’s motion to dismiss, allowing the parents’ lawsuit to proceed.